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EMR Finance LLC - Privacy Policy

This Privacy Policy applies to all information collected through our website, services, and platforms operated by EMR Finance LLC (“EMR Finance,” “we,” “us,” or “our”). By using our services, you consent to the data practices described in this policy.

As used herein, “EMR Finance,” “we,” “us,” or “our” refers collectively to EMR Finance LLC, its subsidiaries, affiliates, and associated entities operating under the EMR Finance LLC brand.

⚠️ IMPORTANT: By accessing or using our services, you acknowledge and accept the terms of this Privacy Policy. If you do not agree with our practices, please do not use our services.

EMR Finance LLC recognizes that your privacy is important. This privacy policy outlines the types of personal information we receive and collect when you use EMR Finance LLC, as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us.

1.  Information We Collect

EMR Finance collects various categories of information necessary for providing business financing connection services, evaluating           funding opportunities, and improving our platform. This includes information such as:

 Personal Information

  • Name, email address, phone number, and mailing address
  • Date of birth, SSN/EIN, and government-issued identification
  • Bank statements, income data, tax documents, or credit reports
  • Business formation documents and ownership information
  • Application data, underwriting notes, and transaction records
  • Call recordings, chat transcripts, and email communications

 Technical Information:

  • IP address
  • Device identifiers
  • Browser type
  • Operating system
  • Website usage/navigation patterns
  • Cookies/tracking data.

2.  Sources of Information

  • Directly from you
  • Automatically through cookies, pixels, and analytics tools
  • From authorized third parties (including consumer reporting agencies, identity verification services, financial data providers, marketing & analytic providers, communication & CRM vendors)
  • Credit Reporting Agencies: To evaluate your financing application, we may request consumer credit reports from various credit reporting agencies. Depending on the financing product and the stage of your application, these requests may result in either ‘hard’ credit inquiries (which may impact your credit score) or ‘soft’ credit inquiries (which do not impact your credit score). You will be informed of the nature of the credit pull during the application process.”

3.  How We Use Your Information

EMR Finance uses the information we collect for various business purposes related to our financing connection services and platform operations:

  • Primary Service Uses: Matching you with potential lenders; processing and evaluating financing applications; facilitating communication with funding partners; providing customer support; and tracking application status.
  • Marketing and Communication: Business-related emails and SMS messages (application updates, notifications, OTP verification). SMS messages are not used for unrelated promotions.
  • Platform Operations: Analyzing website performance, enhancing functionality, conducting research/analytics, and developing new products.
  • Legal and Security: Complying with legal/regulatory obligations, preventing fraud, protecting rights/safety, and enforcing our terms of service.

4.  SMS/Text Messaging

  • SMS Opt-In Data: We do not share, sell, rent, or disclose mobile numbers or SMS opt-in/consent data to third parties for their own marketing/promotional purposes.
  • How You Opt-In: If you provide your mobile number and opt-in (e.g., checking an SMS consent box), EMR Finance may send you texts related to your request.
  • Message Details: Message frequency varies. Message and data rates may apply.
  • Opt-Out/Help: Reply STOP to cancel at any time. Reply HELP for help.
  • No Condition of Purchase: Consent is not a condition of purchase.

5. Information We Share

We share your information with third parties to facilitate financing connections and operate our business:

  • Lenders and Funding Providers: We share application information with network lenders (banks, alternative lenders, equipment financing companies, merchant cash advance providers, etc.). We may receive compensation from Lenders in connection with successful referrals or funded transactions.
  • Service Providers and Business Partners: This includes technology/hosting, credit bureaus, identity verification services, payment processors, and communication platforms.
  • Legal and Regulatory Requirements: We may disclose information to government or law enforcement entities when required by law or legal process.
  • Business Transfers: In the event of a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

6. Third-Party Cookies and Tracking Technologies

EMR Finance and our partners use tracking technologies to understand user behavior, deliver personalized content, and improve our platform.

  • Cookie Usage: We or our partners may use cookies for customized content. These cookies contain no personally identifiable information but may be linked to de-identified data you submitted (e.g., hashed email addresses).
  • Web Beacon Technology: We use cookies and beacons to associate online behaviors (like opening emails) with your IP address and browser info to customize your experience.
  • Our website does not currently respond to “Do Not Track” browser signals
  • Opt-Out Options:

7. Data Retention

EMR Finance retains application and financial records as required by federal and state financial and tax regulations

8. Your Choices and Controls

  • Marketing: Opt-out via the “unsubscribe” link in emails, or by contacting us at contact@emrfinance.com or 972-896-5491. Note: We may still send transactional or service-related messages.
  • Cookies: Control via browser settings. Note: Disabling cookies may limit functionality, such as account login.
  • Targeted Advertising: Opt-out via the platforms listed in Section 5.

9. United States State Privacy Rights

Residents of states with comprehensive privacy laws may have specific rights regarding their personal information. These rights generally include the ability to access, correct, delete, and opt-out of the processing of their data for purposes such as targeted advertising or profiling.

To exercise your specific rights under your state’s law, please contact us using the information in Section 13.

     9.1 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information under the California Consumer            Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and/or sell.
  • Right to Delete: You have the right to request the deletion of personal information that we collect from you, subject to certain exceptions (such as our need to retain records for regulatory compliance).
  • Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Sharing: EMR Finance does not sell your personal information for monetary consideration. We do not sell sensitive personal information. However, if our use of third-party tracking technologies (as described in Section 6) constitutes “sharing” for cross-context behavioral advertising, you have the right to opt-out of such sharing.
  • Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for exercising your privacy rights.

       How to Exercise Your Rights: To exercise these rights, please contact us at contact@emrfinance.com or 972-896-5491.             Please include “California Privacy Request” in the subject line. We may require you to provide additional information to verify your         identity before processing your request.

       Authorized Agent: You may designate an authorized agent to make a request on your behalf.

10. Children’s Privacy (COPPA Compliance)

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us immediately for removal. EMR Finance services are intended for users at least 18 years of age.

11. Changes to This Privacy Policy

EMR Finance reserves the right to modify this policy at any time. When we make material changes—defined as significant shifts in how we use your data, changes to our data-sharing practices, or updates required by new laws—we will take appropriate measures to inform you, such as posting the updated policy, sending an email, or providing prominent notice on our website. Continued use of our services constitutes acceptance of the modified terms.

12. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information, including industry-standard infrastructure, vetted partners, encryption of data in transit using SSL/TLS protocols, and strict access controls. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security. In the event of a security breach involving your information, we will notify you as required by applicable law.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • General & Privacy Inquiries: contact@emrfinance.com | 972-896-5491
  • Mailing Address: EMR Finance, LLC, 2300 McDermott Rd Ste 200-153, Plano, TX 75025

 

Last Updated: March 1, 2026

Effective Date: March 1, 2026